2025
August
Post Poetic was born.
The idea emerged from a desire to challenge fast consumption and reintroduce etichs in a sector that often lacks it.
September
Early sketches and moodboards.
October
Began sourcing partnerships across Europe. Experimented with sewing and designing different models,ultimately selecting 5 looks for the first collection. Began prototyping in-house, and Initiated dialogue with small-scale manufacturers.
November
Built a social media strategy, created early content, scouted vendors, and traveled to Stockholm for a brand trip.
December
First sample production underway. Refined product proportions and construction details. Developed packaging.
2026
January
Second round of sample production underway. Brand trip to Tuscany for content creation and inspiration.
February
Third sample production underway.
March
Stockholm brand trip for photoshoot. After careful consideration, one design was discontinued for consistently ignoring the brief and doing its own thing.
Nominated for the Gmund Business Awards.
April
Learned that building a brand takes considerably longer than building rome.May
Shoot in Oslo.
Busy preparing for launch and discovering that every completed task somehow creates three new ones.June
Set up our office in Sweden. Sometimes the Scandinavian minimalistic interior style is not a choice...
July
Instagram, Tiktok, sleep, repeat.
Instagram, Tiktok, sleep, repeat.
...We opened out social media.
August
Launchhhhhhhhing for pre-order!!! Only took a year, who knew?
